Former Cardano Chief Marketing Officer Adam Bates has joined XION as Chief Culture Officer.

The pioneering blockchain XION, dedicated to reshaping the rules and promoting the mainstream adoption of Web3, officially announced today that former Cardano Chief Marketing Officer Adam Bates has joined as its Chief Cult Officer. During his tenure at Input Output (IOHK), Bates led Cardano through its glorious period from 2020 to 2022, and now he will inject new energy into the XION project, which is full of "legend and experimental spirit."

Bates's addition will be responsible for accelerating XION's global market expansion and promoting XION's vision of "making crypto technology invisible." His strategy is to turn XION into a cultural phenomenon. After companies like Uber, BMW, Lego, and Amazon have achieved Web3 innovation through XION, he will further amplify these early successes to create a greater impact.

"The blockchain industry has been stuck in the geek circle for ten years, limiting itself in a technical trap," Bates said. "XION is the spark I have been looking for. I didn't leave Cardano just to build another chain—XION is the real answer; it allows the value of blockchain to integrate into everyone's daily life, transforming from a pile of technical jargon into the invisible backbone of the digital world."

Bates's past achievements are not to be underestimated: at Cardano, he led the largest online and offline hybrid crypto event in history; won the title of "Top 10 Most Innovative Companies in the World" by Fast Company; and elevated the Cardano brand to surpass Nestle, BMW, and Bitcoin, ranking it in the Top 30 of the global brand fan love list.

XION founder Anthony Anzalone (also known as Burnt Banksy) stated:

"Adam is a creative monster who not only understands the essence of this industry but also sees the world beyond it. We're not here to play old games; from Burnt Banksy onwards, this company is destined to disrupt everything. XION is the bridge between Web2 and Web3, and Adam is the one who can tell this story loudly."

Before entering the cryptocurrency industry, Bates served global giants such as Virgin Atlantic, Barclays, Emirates, Lego, Mercedes-Benz, Porsche, and Samsung, and worked as a director at BBDO in London, collaborating with over 300 offices worldwide.

Today, XION is embracing compliance realities, establishing partnerships with numerous Web2 giants, and preparing to lead a new paradigm of mass adoption in Web3.