Using mouth to stroke hair is becoming a new mining model.

The mouth is no longer just a mining machine, it is becoming an industrial belt. This article is based on an article written by sleepy.mid and is compiled, compiled and written by TechFlow Deep Tide. (Synopsis: Attention = Assets, Does the InfoFi track still have potential?) (Background added: Kaito's algorithm, trapping KOLs? Recently, Twitter has been brushed up, and I have seen many friends get a lot of airdrops by "mouthing" Huma. In today's article, I'm going to try to tear down what's called InfoFi and see what makes it and what it changes. With the birth and popularity of Kaito, to this day, we can already see a formalization shift taking place within the Web3 world. In this shift, the "mouth-to-mouth" airdrop has changed from a fringe behavior to a mainstream participation channel; "Information output" has changed from content creation to a key element of industry identity construction; And "narrative ability" is taking over the dominance of "use behavior" in the airdrop system. It all points to the same trend: the structure of attention is being reconstructed, information behavior is being financialized, and consensus is becoming a resource that can be manufactured. 1|The death of interactive airdrop begins with its fantasy The logic of the older generation of airdrop is as follows: "We make a product, design the interaction, and issue coins to early users. This can cultivate their usage habits and form user retention." This set of logic established a plausible positive expectation between 2018~2022, but today it has collapsed: a large number of interactive addresses are instructional behaviors and do not have real user intent; The project is airdropped when it is launched, the airdrop is shipped, and the short-term arbitrage of users is gone; The so-called "incentive retention" has become empty talk, and the vast majority of projects have fallen off a cliff after the airdrop. You expect to domesticate today's users with future expectations, but users simply don't believe in that future. More importantly, interactive behavior is no longer scarce and no longer reflects the true will of users. The conclusion is obvious: Airdrop is never a good medicine to activate a product, it is just a diversion blaster that is suitable for letting the market know about you, but not for users to stay. As a result, the airdrop logic began to migrate, evolving from "Behavioral Finance" to "Information Finance": not what you do, but what you say, who sees it, and how much social diffusion it brings. It's a shift in the value perception model and a re-understanding of the core drivers of the crypto world: in a Web3 world where consensus precedes product and narrative precedes use, information is the original asset. 2|InfoFi's Triple Logical Base If InfoFi is regarded as a mechanism design, its logical base comes from three dimensions: 1) Refactoring Value Creation Traditional airdrops measure "early value" by interactive behavior. InfoFi believes that the act of information itself is the starting point for consensus generation. Every tweet, every meme, every opinion output is a writing of consensus and creating future market memories. 2) Binding mechanism between personality and identity On-chain addresses are anonymous, but social behavior is not. InfoFi binds off-chain identity, expression, and social reach with on-chain addresses, thus forming an influence weight system with personality characteristics. This makes the "accuracy rate" of airdrop distribution higher, away from the old thinking of "interaction is user". 3) Deep coupling of narrative timing and capital release The project launch node is highly coupled with the climax of social public opinion, which is equivalent to using airdrops to leverage early heat, detonate the attention dividend window, and form a liquidity fulcrum. In this structure, "lip service" is no longer a cheap behavior, but a deep fit into the cryptographic consensus logic. Let's put it bluntly: lip service is the native mining mode of the information age. In PoS, capital is a mortgage; In InfoFi, influence is a kind of "collateral". In the logic of "mouth-to-mouth", what you mortgage is your identity, your point of view, and the social risk of your voice for a project, which is not fundamentally different from the traditional way of participation, and even has to bear a larger cost in the early stage (you have to understand the project, output content, and bear the risk of speech), which is a complete value creation path. When the chain rises to be institutionalized and coded, the mouth becomes the only input port that still has personality temperature. This is why lip-syners are skewed over the InfoFi mechanism, because they provide social trust that cannot be forged by contracts. Of course, there is also a large number of airdrops using AI to copy content, disguise opinions, and generate content farms in batches. This is a problem that InfoFi project owners need to solve through model optimization and identity mechanisms. But just like in the Web2 SEO era, even "swarms" and "content farms" are serving some kind of distribution target, they don't break the system, they only push the system to evolve further. 3|InfoFi is Web3's positive response to attention finance Let's compare social media to another infrastructure that directly reaches users. The wallet is the cold start layer and the social is the hot start layer. The wallet represents the "right to operate", and social represents the "right to speak". In this information-first, asset-lagging structure, all early adopters are forced to become "content distribution nodes." You are not promoting the project, you are creating a "consensus air layer" for the token release of the project, this air layer is not nothing, it is an information friction that provides legitimacy for capital flows. InfoFi is building a mechanism: whoever can create a bigger social friction surface for me, I give more chips to whomever I have. Under this structure, "mouth teasing" is not opportunistic, but a professional participation entrance to the social consensus mechanism. This is a sign of the participation of information as a financial asset in the relations of production. The rapid development of mouth-to-mouth airdrops is a manifestation of the narrative itself becoming a product. The project is building the narrative, the user is participating in the narrative, the platform is identifying the narrative, and the token is carrying the narrative. In this on-chain society, the narrative goes online earlier than the product, and the content flows faster than the code. InfoFi is the crypto world's orthodox response to the financialization of attention, and lip service is one of the natural ways to participate, not a gray area. If the use is proof of participation, then the expression of information is proof of trust. If liquidity is the lifeblood of the market, then social voice is the source of that lifeblood. 4|Next development: superindividual consensus engineering, information becomes an organizational asset If you pay enough attention and go deep enough, you will find that it has vaguely shown the rudiments of some kind of industrial logic. There is already a group of KOLs who no longer go it alone, but participate in the narrative in an organized way. The future airdrop narrative is no longer an accident of the emergence of a group, but like the shooting of a drama, with a clear theme design, rhythm arrangement and role division: The cold start stage of the project is a warm-up; IDO is preceded by orgasm; Create high-energy bursting points on the launch day; After the airdrop landed, the organization collectively reviewed and output a successful narrative template. We will see "content producers + topic organizers + social amplifiers + visual aesthetic planning" form a small communication DAO, and start an information campaign in a collaborative form. The most radical deduction is that the information itself will assume part of the liquidity distribution function. In the past, Liquidity Bootstrapping emphasized funding synergy; In the future, there may be Info Bootstrapping, which spreads depth and coverage through narratives.