The Evolution and Future Outlook of Blockchain Airdrops

Airdrop, as an important marketing tool for blockchain projects, has evolved from simple to complex. Early projects represented by Auroracoin adopted no-threshold airdrops, while later projects like Uniswap began to consider user interaction. Recently, projects such as LayerZero and ZkSync have introduced complex anti-sybil mechanisms, continuously improving airdrop rules.

With the rise of the "毛党", a game of strategy has formed between project parties and users. Project parties hope to achieve goals such as promotion, community rewards, and user data acquisition through Airdrop, while users expect to receive substantial Airdrop returns. This imbalance of expectations has led to recent controversies surrounding the Airdrops of LayerZero and ZkSync.

The controversy surrounding LayerZero's Airdrop mainly lies in its self-check and reporting mechanism, opaque Airdrop rules, and mandatory donation requirements. ZkSync, on the other hand, has drawn dissatisfaction from most users due to its complex and stringent Airdrop rules that prevent them from receiving the Airdrop. These two cases reflect the current dilemma faced by Airdrops - how to ensure that genuine users receive rewards while preventing abuse by opportunistic users.

The future trend of airdrops may focus more on users' real contributions rather than just the number of interactions. Project teams may adopt more complex evaluation systems, including multidimensional indicators such as user participation, holding time, and ecological contributions. At the same time, the transparency and fairness of airdrop rules will also become a key concern for users.

For users, blindly copying past successful case strategies may no longer be effective. Instead, gaining a deep understanding of projects, participating in ecosystem building, and providing substantial contributions will become key to receiving quality Airdrops. At the same time, users also need to adjust their mindset, not overly relying on Airdrop returns, but rather viewing them as additional rewards for participating in quality projects.

Overall, Airdrop, as an important link in the Blockchain ecosystem, will continue to play its role in incentivization and distribution. However, its forms and rules will continuously evolve to adapt to the ever-changing market environment and user needs. Project parties, investors, and users need to continuously adjust their strategies in this process to jointly promote the healthy development of the Blockchain ecosystem.