Web3 Project Co-founders Discuss the Future of NFTs: Social Attributes and User Experience are Key

At the recent "Growth Hacker Camp" event, Yawn Rong, co-founder of a well-known Web3 project, shared insights on the future development of NFTs. He believes that despite changes in the market environment, NFTs remain a highly valuable communication tool, with their inherent social attributes and value allowing them to maintain an important position in the market.

Rong stated that their project is committed to enhancing the user experience of NFTs and deeply integrating them with products to achieve functional diversification. He emphasized that the Web3 industry needs a deeper value proposition, and well-designed NFT products can play a key role in this regard.

When discussing the specific applications of NFT, Rong mentioned the important factor of time investment. For example, in their project, certain NFT assets may take a month to upgrade from the initial state to the advanced state. This design not only increases user engagement but also helps to filter out users who are genuinely invested.

At the same time, Rong revealed that they have invested a lot of resources in the anti-cheating system. This system is designed to ensure that project profits are distributed to real users, rather than to speculators who only keep selling tokens. In addition, they have also introduced an activation code mechanism, which allows the user growth rate to remain around 0.5% per day, thereby building a relatively stable economic model.

For the development of Web3 social products, Rong emphasized the importance of user education. He believes that product design should be able to attract users' attention in a short time while helping them understand the low risk of the product. Simplifying the user experience and operational processes is also key. Additionally, targeted design after a deep understanding of the product environment is indispensable.

Rong specifically pointed out that social products need to continuously rise in order to establish consensus. He used Bitcoin as an example, pointing out that the formation of its consensus took a process of nearly ten years. This highlights the time and patience required to establish a lasting influence in the Web3 field.

This event brought together top projects and well-known investors that have rapidly risen recently, engaging in in-depth discussions around core topics such as personal branding, marketing strategies, community culture, organic growth, and user acquisition and retention, providing valuable industry insights for the attendees.