Strategies to Improve Community User Conversion Rate

In the early stages of community building, community managers often invest a lot of effort in expanding channels to attract users to join. However, even as the community grows in size, the number of users who actually use the product does not see a significant increase. This phenomenon is like drawing water with a bamboo basket; even if the water flow is sufficient, most of it still leaks through the gaps. So, how can we improve user retention rates?

Challenges of Community User Conversion

Social accounts are disconnected from blockchain addresses.

Currently, most community members' social media accounts do not have a corresponding relationship with blockchain addresses. This leads to community managers being unable to match active social media accounts with active on-chain addresses. A lot of resources are invested in social platforms, while the growth of activity on blockchain addresses has not received adequate attention.

lacks a continuous incentive mechanism

Community operation is a long-term job. In the initial stage, it is necessary to scale up, while in the growth stage, attention should be paid to quality, enhancing participation and value contribution. However, due to resource limitations, most community activities lack sustainability, which affects user conversion.

insufficient automation level

Many Web3 teams are in the startup phase and face resource shortages. Community operations mainly rely on manpower, leading to a backlog of repetitive work, making it difficult for managers to focus on the development and implementation of user conversion strategies.

Market Solutions

Built-in Community

Currently, the community is mainly based on platforms like Discord and Telegram. Users need to link their Web3 wallets to experience the products, which increases the risk of churn. Some large projects have begun to integrate communities directly on their official websites, allowing users to experience the products directly. This method can directly affect the user's blockchain address, improving conversion efficiency.

For teams with limited resources, there are mature built-in community solutions already available on the market. These platforms provide various task templates to help quickly set up a complete process from joining the community to experiencing the product, and also support custom domain names for seamless integration with the official website.

Long-term Incentive Mechanism

Token Generation Event ( TGE ) and Points System

For projects with unissued tokens, TGE can utilize airdrop expectations to guide user behavior. To reduce attrition during the waiting period, a points tier system can be introduced to reward effective behavior in a timely manner. Some projects adopt a combination of TGE and points, linking points to future airdrops and even establishing leaderboards to incentivize participation.

Dual Token Model

Projects that have issued tokens may consider designing a dual-token model. The existing token serves as a utility token, while the new points act as a functional token. By implementing a clear point issuance and redemption mechanism, loyal community participants can be incentivized, injecting new vitality into the ecosystem.

Conclusion

In a competitive market, user attention is extremely valuable. Community operations should focus on users' blockchain addresses rather than just social accounts. Properly utilizing existing tools and solutions can help teams more effectively improve community user conversion rates and achieve sustainable development.